WAEC 2024 Tourism (Essay And Obj) -May/June Expo

(3a)
Expenditure pattern refers to the way in which individuals, households, businesses, or governments allocate their financial resources towards various goods and services over a specific period of time.

(3b)
(PICK TWO ONLY)
(i) Transportation
(ii) Accommodation
(iii) Attractions
(iv) Food and Beverage
(v) Activities
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(4)
(PICK FOUR ONLY)
(i) Travel magazines
(ii) Newspapers
(iii) Brochures
(iv) Direct mail
(v) In-flight magazines
(vi) Tourism guides
(vii) Event programs
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(5)
(PICK TWO ONLY)
(i) Wide Reach: Television has a broad audience reach, allowing tourism companies to showcase their destinations or services to a large number of potential customers.

(ii) Visual Impact: Television is a visually engaging medium that allows marketers to create captivating ads that can evoke emotions and create strong brand connections.

(iii) Targeted Advertising: Television allows for targeting specific demographics or audiences based on the time slots and channels chosen, ensuring that marketing efforts reach the right people.

(iv) Credibility and Authority: Being featured on television can lend credibility and authority to tourism companies, as it is seen as a reputable and established advertising platform.

(v) Increased Brand Awareness: Television advertising can significantly boost brand awareness for tourism companies, helping them stand out in a competitive market and attract more customers.
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(6)
(i) Demographic segmentation based on factors like age, gender, income, and family size.

(ii)Psychographic segmentation which considers lifestyle, values, interests, and personality traits.

(iii)Behavioral segmentation focusing on usage occasions, benefits sought, loyalty levels, and usage rates.

(iv)Geographic segmentation based on location, such as region, country, or climate preferences.

(7)
(i)Flexibility and convenience in exploring the destination at one’s own pace.
(ii)Access to remote or less accessible areas not well-serviced by public transportation.
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(8a)
Internet marketing refers to promoting products or services using online platforms and tools.

(8b)
(i)Search Engine Marketing (SEM) which involves promoting websites by increasing their visibility in search engine results pages.
(ii)Social Media Marketing (SMM) which utilizes social media platforms to connect with the target audience and promote tourism products or services.
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(9)
(i)Innovation and creativity in developing new ideas and solutions.
(ii)Risk-taking ability to venture into new opportunities.
(iii)Leadership skills to guide and inspire others.
(iv)Resilience and determination to overcome challenges and setbacks.

(10)
(i)Yankari National Park.
(ii)Kainji National Park.
(iii)Cross River National Park.
(iv)Gashaka Gumti National Park.
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(11a)
(PICK ANY FIVE)

(i)People travel to relax, unwind, and enjoy recreational activities such as sightseeing, hiking, beach vacations, cultural experiences, and adventure tourism

(ii)Travel allows people to explore new destinations, learn about different cultures, traditions, and cuisines

(iii) People travel for educational purposes such as attending study abroad programs, language courses, academic conferences, research projects etc

(iv) People travel to attend sporting events, music festivals, cultural festivals, or other special events and attractions .

(v)people travel for health and wellness reasons, seeking medical treatment, wellness retreats, spa vacations, or destinations known for their natural healing .

(vii)People travel for meetings, conferences, trade shows, and networking opportunities to conduct business, negotiate deals, and explore new markets.

(11b)
(PICK ANY FIVE)

(i)Tourism generates revenue and foreign exchange earnings for Nigeria

(ii)Tourism creates direct and indirect employment opportunities for Nigerians

(iii)Tourism helps preserve and promote Nigeria’s rich cultural heritage, traditions, arts, crafts, music, dance, cuisine, festivals, and historical sites

(iv)Sustainable tourism practices promote the conservation of Nigeria’s natural resources, wildlife habitats, biodiversity, and ecosystems.

(v)Tourism facilitates cross-cultural exchanges and interactions between Nigerians and visitors from around the world.

(vi)Investment in tourism often leads to improvements in infrastructure, including transportation networks, roads, airports, hotels, restaurants, entertainment facilities, and public amenities.
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(12a)
A travel agency is a business that offers services related to travel and tourism, such as booking flights, accommodations, tours, and other travel-related activities for individuals or groups.

(12b)
(PICK FOUR ONLY)
(i) Expert Advice: Travel agents provide expertise and knowledge on destinations, accommodations, activities, and travel logistics to help clients make informed decisions.

(ii) Booking Services: They assist in booking flights, accommodations, transportation, tours, and other travel-related services, saving clients time and effort.

(iii) Customized Itineraries: Travel agents tailor itineraries to meet the specific needs, preferences, and budget of their clients, offering personalized travel experiences.

(iv) Customer Support: They offer ongoing assistance before, during, and after the trip, helping clients with any issues, changes, or emergencies that may arise.

(v) Discounts and Deals: Travel agents often have access to exclusive discounts, promotions, and package deals that can help clients save money on their trip.

(vi) Visa and Documentation Assistance: They help clients understand visa requirements, provide guidance on necessary documentation, and assist in obtaining visas or other permits.

(vii) Travel Insurance: Travel agents recommend suitable travel insurance plans to protect clients against unforeseen events like trip cancellations, medical emergencies, or lost luggage.